A casino skin is, to put it simply, a similar idea to our skin. On the inside, we’re all the same and our skin covers us and determines how we look to other people. This is the same for online casinos.
A majority of online casinos use a small amount of software. You see, there are a few large companies, known as “software providers” that do exactly what their name suggests: they provide a potential casino with the software to for their casino for a fee.
So, the casino is starting to take shape, as the have the software, but how do they implement it? Well, that’s where the skin comes in. The company will have software that is being used by a lot more casinos on the internet, so they need to stamp their mark on it and they do that by creating a skin for it that incorporates the company’s branding and how they company want their casino to feel and play. It’s not an exact science and there are casinos using the same software that are polar opposites in terms of look, feel and usability. Again, going back to the example of people – we all work the same way and have the same features (more or less), yet we all look different and have a unique identity. It’s the same for online casinos. There aren’t that many software providers out there, so we can look at some and you can see for yourself how different they look.
Playtech: Playtech provide software to a lot of casinos and if you look at Titan Casino and compare it to Vegas Red Casino, you can see that the bones of the casino are the same, it all works the same, yet the look is different. Yes, the tables aren’t dramatically different, but the lobbies (or the face of the casino) looks totally different.
Microgaming: Microgaming, much like Playtech, provide software for a huge amount of casinos and again, it means you can see the differences between the casinos. The likelihood is that you’ve played at a couple of Microgaming casinos, thought they played the same, but looked totally different. To show this, have a look at 777 Dragon Casino and then have a look at Jackpot City Casino. Again, they use the same software, but have totally different looks to them before you hit the tables. Jackpot City has a very over the top, extravagant look, while 777 Dragon Casino has a more subdued, traditional look. Of course, the games play the same.
Real Time Gaming: Real Time Gaming is another big software provider and two of their biggest clients are Bodog Casino and Slots Oasis Casino. Both have totally different looks and these two perhaps show how vastly different the skins can be for what is essentially the same casino.
There are other software providers out there and their clients all do the same thing: they make their casinos look different from their competitors by putting their imprint on the casino skin.
So, that’s what a skin is – it’s the front end of a casino and gives it is look. Why do casino companies use them? To put their brand on the casino software and to stand out from the competition. Remember, if all your competitors are using the same software, it’s important for you to stand out. I know I prefer playing at a casino that looks cool. There’s nothing worse than playing on a horrible skin, when it comes to playing at a casino. If it doesn’t look nice, I’m not interested! Well, unless there’s a great bonus being offered, then I’m happy to play at any casino out there.
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